Social Media Demographics

Who's out there on the different sites? Well, this should give you a brief look into who is at the different sites. It's a glimpse into the workings of Facebook, MySpace, Twitter, etc. It also shows the crossover, which is great for seeing how many people you can touch in multiple ways.

Facebook

Founded: 2004

U.S. Unique Monthly Visitors (June 2009): 87.3 million

Year-over-Year UMV Growth: 198%

Average Time Spent (Monthly): 4 hours, 39 minutes, 33 seconds

Age:	65 and up: 6.3%	50-64: 20.5%	35-49: 32.0%
	18-34: 28.0%	12-17: 7.8%	2-11: 5.4%
Income:	$150k and up: 7.8%	$100k – $149k: 16.4%	$75k – $99k: 19.1%
	$50k – $74k: 26.4%	$25k – $49k: 21.0%	$0k – $24k: 6.0%
	No Response: 3.3%
Sex:	Female: 57%	Male: 43%

Myspace

Founded: 2003

U.S. Unique Monthly Visitors (June 2009): 62.8 million
Year-over-Year UMV Growth: 6%

Average Time Spent (Monthly): 2 hours, 26 minutes, 58 seconds

Age:	65 and up: 3.6%	50-64: 15.8%	35-49: 29.1%
	18-34: 34.8%	12-17: 11.8%	2-11: 4.9%
Income:	$150k and up: 5.1%	$100k – $149k: 12.0%	$75k – $99k: 16.0%
	$50k – $74k: 27.2%	$25k – $49k: 26.9%	$0k – $24k: 9.6%
	No Response: 3.2%
Sex:	Female: 57%	Male: 43%

YouTube

Founded: 2005

U.S. Unique Monthly Visitors (June 2009): 87.7 million
Year-over-Year UMV Growth: 22%

Average Time Spent (Monthly): 1 hours, 12 minutes, 57 seconds

Age:	65 and up: 8.2%	50-64: 20.5%	35-49: 29.5%
	18-34: 26.5%	12-17: 9.6%	2-11: 5.8%
Income:	$150k and up: 7.2%	$100k – $149k: 14.7%	$75k – $99k: 18.0%
	$50k – $74k: 25.9%	$25k – $49k: 23.5%	$0k – $24k: 7.5%
	No Response: 3.2%
Sex:	Female: 52%	Male: 48%

Twitter

Founded: 2007

U.S. Unique Monthly Visitors (June 2009): 21.0 million
Year-over-Year UMV Growth: 1,928%

Average Time Spent (Monthly): 31 minutes, 17 seconds

Age:	65 and up: 7.6%	50-64: 22.9%	35-49: 34.8%
	18-34: 28.5%	12-17: 4.7%	2-11: 1.5%
Income:	$150k and up: 9.3%	$100k – $149k: 16.4%	$75k – $99k: 18.8%
	$50k – $74k: 23.9%	$25k – $49k: 20.8%	$0k – $24k: 7.5%
	No Response: 3.3%
Sex:	Female: 56%	Male: 44%

Source: The Nielsen Co, June 2009

The big surprises for me were the time spent monthly for these sites. Also, the amount of users in the 50-64 age range was much higher than most people think.