Tuesday, October 27, 2009

Social Media Demographics

Who's out there on the different sites? Well, this should give you a brief look into who is at the different sites. It's a glimpse into the workings of Facebook, MySpace, Twitter, etc. It also shows the crossover, which is great for seeing how many people you can touch in multiple ways.

Facebook

Founded: 2004

U.S. Unique Monthly Visitors (June 2009): 87.3 million

Year-over-Year UMV Growth: 198%

Average Time Spent (Monthly): 4 hours, 39 minutes, 33 seconds

Age:65 and up: 6.3%50-64: 20.5%35-49: 32.0%
18-34: 28.0%12-17: 7.8%2-11: 5.4%
Income:$150k and up: 7.8%$100k – $149k: 16.4%$75k – $99k: 19.1%
$50k – $74k: 26.4%$25k – $49k: 21.0%$0k – $24k: 6.0%
No Response: 3.3%
Sex:Female: 57%Male: 43%


Myspace

Founded: 2003

U.S. Unique Monthly Visitors (June 2009): 62.8 million
Year-over-Year UMV Growth: 6%

Average Time Spent (Monthly): 2 hours, 26 minutes, 58 seconds

Age:65 and up: 3.6%50-64: 15.8%35-49: 29.1%
18-34: 34.8%12-17: 11.8%2-11: 4.9%
Income:$150k and up: 5.1%$100k – $149k: 12.0%$75k – $99k: 16.0%
$50k – $74k: 27.2%$25k – $49k: 26.9%$0k – $24k: 9.6%
No Response: 3.2%
Sex:Female: 57%Male: 43%


YouTube

Founded: 2005

U.S. Unique Monthly Visitors (June 2009): 87.7 million
Year-over-Year UMV Growth: 22%

Average Time Spent (Monthly): 1 hours, 12 minutes, 57 seconds

Age:65 and up: 8.2%50-64: 20.5%35-49: 29.5%
18-34: 26.5%12-17: 9.6%2-11: 5.8%
Income:$150k and up: 7.2%$100k – $149k: 14.7%$75k – $99k: 18.0%
$50k – $74k: 25.9%$25k – $49k: 23.5%$0k – $24k: 7.5%
No Response: 3.2%
Sex:Female: 52%Male: 48%



Twitter

Founded: 2007

U.S. Unique Monthly Visitors (June 2009): 21.0 million
Year-over-Year UMV Growth: 1,928%

Average Time Spent (Monthly): 31 minutes, 17 seconds

Age:65 and up: 7.6%50-64: 22.9%35-49: 34.8%
18-34: 28.5%12-17: 4.7%2-11: 1.5%
Income:$150k and up: 9.3%$100k – $149k: 16.4%$75k – $99k: 18.8%
$50k – $74k: 23.9%$25k – $49k: 20.8%$0k – $24k: 7.5%
No Response: 3.3%
Sex:Female: 56%Male: 44%

Source: The Nielsen Co, June 2009

The big surprises for me were the time spent monthly for these sites. Also, the amount of users in the 50-64 age range was much higher than most people think.