Tuesday, May 25, 2010

Social Media Optimization

Social Media Optimization can be considered the new SEO. In fact, Local SEO can almost entirely rely on SMO to provide fast (usually 1-2 days) geo specific organic results on Google. These techniques give Atlanta Roofing Contractors, Atlanta Plumbers and Atlanta Attorneys the ability to reduce the overall cost of marketing by at least 30%. There are generally three main components to SMO and each is listed out below.
Correct Website Platform
Digg, StumbleUpon, Propeller and Twitter love content coming from blogs! Use some type of blogging platform that has enough flexibility to look like a website. You can also use a service like Squidoo to accomplish the same desired effect.
Target Your Keywords
Be sure to use a keyword tool or your current website analytics to determine which keywords mean the most to your business online. Don’t waste time chasing after keywords that aren’t leading to sales.
Social Sites to Use
Once you’ve posted an article to your site using Digg and Propeller to publish it gets the ball rolling. Next we will use Social Bookmarking sites like StumbleUpon and Delicious bookmark your social news snippet. Usually bookmarking your snippet on 3-4 of these sites will be sufficient.

Wednesday, May 19, 2010

Exposed On Facebook

Facebook's privacy policy once promised, "No personal information that you submit to Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings."  Not any longer.

You can no longer keep private certain information on your profile. "Your current city, hometown, education and work, and likes and interests" will now be transformed into "connections," meaning that they will be shared publicly. If you don't want these parts of your profile to be made public, your only option is to delete them.

If you're under 18, you're information can still be shielded.  All others will be open to the marketers that Facebook is obviously wooing with these changes.  Also if you want to test your page for privacy, you can go to http://www.reclaimprivacy.org/.  It may not be a big deal to share your interest in pottery or your job, but you should know about it.

Friday, May 14, 2010

Is Jesus On Facebook

I knew if God could hear our silent prayers he could read my Facebook updates.  These pictures prove that at least his followers are watching. 

Then, I looked up Jesus on Facebook.  As you can imagine there was quite a bit to choose from.  The Jesus Daily fan page, the Jesus Bobblehead fan page, plenty from the hispanic comunity and those looking for salvation through social media all grabbed my attention.

Hey, the church was the first to use advertising, via their agency Michaelangelo, Raphael and DaVinci.  Now, they can continue to spread the word through different means.  I wonder if Michaelangelo has a facebook page?

Monday, May 10, 2010

LL Cool T, ladies love the Twitter

Who is on social media? Twitter, Facebook, Google's various apps, Foursquare, and more all have mobile applications. And according to Nielsen, women seem to use their phones to participate in social media more than men.

Fifty-five percent of women use social networks while mobile, compared to 45 percent of men. Additionally, Nielsen noted that most people think of social networking as a kid thing, but the 35-54 age group was the most likely to post updates from their phones, at 36 percent. (The next largest group was 25-34, at 34 percent.)

It makes sense. All the numbers make sense but with the ipad and new sales of smart phones growing it will be interesting to see how these numbers change. The numbers will grow. Perhaps us guys will catch up.

Wednesday, May 5, 2010

The Ohio State flash mob

Social media is also social.  This was a brilliant viral video that worked.  I'm from an Ohio State family, so the video was sent to me by at least three alumni.  Plus, I've seen it on four other people's facebook updates.

So far the video has about 360,000 views. That's about six times the student body. I know if I went to school there, I'd want to see what will happen next at the union. Well done Ohio State. Go Buckeyes.