Monday, August 3, 2009

If Social Media Can Work For Tampons...

You would think a media as public as social marketing wouldn't work with a subject as private as tampons. Instead, it proves a point about social marketing.

GIVE PEOPLE VALUE, NOT A SALES PITCH.

Here's a case study for Proctor & Gamble's blog site BeingGirl.com, sponsored by Always Infinity Tampons. They created a community where the target audience could enjoy new music, ask questions and learn about their world. In the end, it was 4 times more effective for dollar spent than any other piece of their advertising program.

video

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