ER, Grey's Anatomy and MASH definitely make medicine seem flashy, exciting and funny. Then you get the information produced by the AMA and FDA and you realize how really boring it is. Why do a podcast if your goint to make it sound like the one titled: FDA Drug Safety Podcast for Healthcare Professionals: FDA recommends against the continued use of propoxyphene.
I think it's great that professional and science groups use social media to express themselves. But being a science based organization doesn't mean you have to be a boring organization. Add some production and personality to your blog, podcast or videocast.
For a good example listen to this podcast on autism at: http://www.medicinenet.com/audio/doctorsonhealth/autism1.mp3. I admit it's not Howard Stern, but at least it's got some interest to it.
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