Sunday, January 24, 2010

If you blog against the Air Force, the terrorists win.

The United States Air Force has created a method of dealing with bad publicity from bloggers and posts.  No, it doesn't include a sidewinder through the window.  It's actually one of the smartest communication plans I've seen put together.  Best of all, this is a plan almost any business can put into place.  

The first step, not included on this chart, is to monitor for the blogs that are talking about you and your competitors.  It's time and effort, but these days more people are reading blogs than the newspapers.  So, you need to know what's being said about you, so you can join the conversation.

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