Thursday, July 23, 2009

Web 2.0

Lets start at the beginning. The creation of the Web. Web 1.0 created a path from one computer to the next. Programs, sites, emails all existed on computers tied to the web. If you wanted to add something, create content, develop a site, you needed more memory or more computers.

Web 2.0 is the idea that the web can supersede the computer as the platform where content and programs are built. People can interact, create with and build upon the web. Where Web 1.0 strung a rope between two cans, Web 2.0 allowed you to hang signs, post-its, short stories, radio shows and video feeds on that line and let everyone see it.

Wikipedia, Facebook, Twitter, MySpace, LinkedIn, and thousands of other sites allow everyone to create their own content and share others. It democratizes information for us. It gives us so much information that gate keepers like search engines have become a powerful influence in our lives. There are now 175 million people on Facebook. That's more people that watch the superbowl.

We all love to tell our story and connect with others. Web 2.0 is where everyone is doing that now. It's debatable where web 3.0 will be, the next innovation, but it will only continue to help more people connect with their friends, families, associates, and brands.

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