Changes is inevitable. Online it's constant. Facebook is changing its format and anyone with a facebook page, which is everyone by now, will soon see them.
•Increase on the character limits on status updates from 500 to 5,000
•Added floating top navigation bar
•Gave users the ability to edit the left hand navigation menu
•Hid the poke button
•Streamlined the Birthday notifications feature
•Removed the ability for users to add custom messages to friend requests
•And don’t forget friend lists, introduced last week
The biggest update to the platform, however, is without a doubt the redesigned newsfeed section. With this update, Facebook has further defined and developed their relevancy algorithm. Now, the default newsfeed page has been redesigned to include a split stacked single column feed instead of two single column tabs.
The first, and primary section is for top stories, a contextually optimized feed which contains the “top” stories that were posted since the last time you logged into Facebook. These top stories are selected using Facebook’s EdgeRank algorithm, which can now be more easily refined thanks to the addition of a top story toggle button on the upper left corner of top posts.
What do these changes mean for brands?
1. These changes are like a filter to get what people want
2. Brands will game the algorithm. This is the next SEO.
3. It will be harder to get fans and keep them interested.
4. Companies will make rich content, like photos and video on their updates.
5. This type of content will get bigger.
6. Updates will reach for not only news but a higher level of engagement
Don’t panic. As with every major Facebook update, you’ll have to make some changes to your strategy. It will take marketers some time to catch up with these changes. But they will, and the savvy brands will ultimately become stronger and better at generating engagement on Facebook.
Showing posts with label Content Marketing. Show all posts
Showing posts with label Content Marketing. Show all posts
Thursday, January 26, 2012
Saturday, January 14, 2012
How Social Media Picked The Last Presidential Nominees
As I've said before, I'm taking a class to get a certification in Social Media. This week, we went over a timely case study of one company and how they predicted the outcome of the 2008 Primaries well by looking at how the candidates used Social Media.
At the time, the leaders for the Democrats were John Edwards and Hillary Clinton. For the Republicans, Mitt Romney and John McCain held the public's attention. So, the social media company created a grading criteria to track the candidate's social media use. The candidates were graded on 1. Awareness 2. Publicity and 3. Importance.
They installed the SEO Quake plugin on each candidate's site to tell them the page's rank on Google, how many pages Google ranked and how many other sites are linking to the site. Then they looked at the Alexa Ranking, which is how many unique users are going to the site and how much time they're spending on the site.
They also used SEO Digger to find how many times the site comes up in the search engine searches. They also looked at how many videos were made about them, the number of friends, the number of blogs writing about the candidates, the use of Twitter. They also looked at how many emails they were sending out (probably asking for money).
From this they saw in August before the primaries that Obama and McCain would win their primaries. You may think this was a fluke or coincidence. Could be. But they then predicted Obama winning over McCain using these analysis.
Analytics are powerful. In the last race, social media was a major influencer. In this election, it's even more powerful. It can be powerful for you too. You just need to keep up with it or pay a content specialist to keep up with it.
At the time, the leaders for the Democrats were John Edwards and Hillary Clinton. For the Republicans, Mitt Romney and John McCain held the public's attention. So, the social media company created a grading criteria to track the candidate's social media use. The candidates were graded on 1. Awareness 2. Publicity and 3. Importance.
They installed the SEO Quake plugin on each candidate's site to tell them the page's rank on Google, how many pages Google ranked and how many other sites are linking to the site. Then they looked at the Alexa Ranking, which is how many unique users are going to the site and how much time they're spending on the site.
They also used SEO Digger to find how many times the site comes up in the search engine searches. They also looked at how many videos were made about them, the number of friends, the number of blogs writing about the candidates, the use of Twitter. They also looked at how many emails they were sending out (probably asking for money).
From this they saw in August before the primaries that Obama and McCain would win their primaries. You may think this was a fluke or coincidence. Could be. But they then predicted Obama winning over McCain using these analysis.
Analytics are powerful. In the last race, social media was a major influencer. In this election, it's even more powerful. It can be powerful for you too. You just need to keep up with it or pay a content specialist to keep up with it.
Friday, December 23, 2011
Content Marketing
I've been a copywriter for the last 15 years, creating ads, radio spots, newsletters, advertorial, articles, tv commercials, power points, web sites, blogs, brochures, white papers and even annual reports. I just found out there's now a term for everything I've written in the past: Content Marketing.
According to Wikipedia:
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1]
So, here's 5 rules that I've had for "Content Marketing" even before there was a Content Marketing.
1. Keep writing. Even if you can't think of anything. Keep writing until something comes.
2. Speak in the voice of the Brand. When I taught copywriting at The Portfolio Center and Creative Circus, the first mistake beginners had to learn to avoid was only writing in one voice.
3. You get points off for gammer, I mean grammer, and spelling. I hate it, but it's true.
4. Even if your audience are only tax attorney's, try to make it understandable for everyone. It widens your audience and even the tax attorney's appreciate it. Trust me.
5. Rewrite. You may think it's brilliant after you've stopped typing, but give it a second or day and then reread it. You'll end up rewriting as well.
According to Wikipedia:
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1]
So, here's 5 rules that I've had for "Content Marketing" even before there was a Content Marketing.
1. Keep writing. Even if you can't think of anything. Keep writing until something comes.
2. Speak in the voice of the Brand. When I taught copywriting at The Portfolio Center and Creative Circus, the first mistake beginners had to learn to avoid was only writing in one voice.
3. You get points off for gammer, I mean grammer, and spelling. I hate it, but it's true.
4. Even if your audience are only tax attorney's, try to make it understandable for everyone. It widens your audience and even the tax attorney's appreciate it. Trust me.
5. Rewrite. You may think it's brilliant after you've stopped typing, but give it a second or day and then reread it. You'll end up rewriting as well.
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