Tuesday, February 22, 2011

What Social Media Rarely Does

Social Media will not lead to instant clients.  If you are looking to put up a Facebook page and get instant clients, well good luck.

There is an old marketing adage that says a consumer must come into contact with your brand seven times before he of she will make a purchase. That’s what your social media CAN do.

As Shama Hyder Kabani says in her book “The Zen of Social Media Marketing,”

Ideally the formula works like this:

Time is a variable.  Some people may buy right after sampling your product or service.  Others may need much longer. 

Newsletters, calls, webinars, emails, ads and websites are all influencers for that first purchase decision.  Once they have made that move, it’s your offering that will make them clients.

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