Wednesday, September 16, 2009

Try the Jewish Twitter

A new social marketing product just came out right before the Jewish New Year. It's the Jewish Twitter: Twitteleh. Watch the video.

Well, if the mommy blogs are big, why not go after the Jewish mommy posts on Twitter? Too small. This video has over 1,000 hits and by Rosh Hashanah I bet they will have 50 times that.

If I were to come up with a message here, I think it's that no niche is too small if those are the people that most want to target or they influence all the people that you want to target. As Seth Godin talks about in his book Tribes,
A group only needs two things to be a tribe, a shared interest and a way to communicate.
Look at the viral affects Sara Silverman had with "The Great Schlep." Yes it was a joke, but it got attention and it got young people inspired to talk to the Grannies and Bubbies about Obama. Us of the Hebrew persuasion are less than 1% of this country, but that percent is huge when mobilized. So, that's my soapbox for today. L'Shana Tova, Happy New Year to all the members of my tribe.

No comments: