In the last few months I have been using Google docs to make my todo lists. It is awesome tool to keep all of your to-do lists in one place and also to delegate tasks to other team members.
If you like simple solutions – you’ll like my method.
This short video shows you exactly how I do it.
Friday, March 18, 2011
Here's a topic I know we all need. How do we get more done with what seems to be less time. I know that almost everyone I know says they are twice as busy as they were two years ago. Why is that? Here's Sean Malarkey's solution.
Wednesday, March 16, 2011
Facebook Fan Page tips for business users. Or the Fan Page cheat sheet.
Remember main goal of the page and ask yourself before posting if the post is on topic.
Leave a little room for fun. Your fans will enjoy it if it doesn’t overwhelm the reason they fanned you in the first place.
Delegate a project ownership, if you don’t have time to post continuously.
Give the page a username for unique and memorable Facebook URL (facebook.com/“brandname”). Go to facebook.com/username – select your page from “My Pages” and then apply for username. MAKE SURE YOU’RE NOT SELECTING FOR YOUR PERSONAL PAGE. Then double check, because you can’t change it. Maybe even have someone watch you do it, really.
Don’t forget there may be a larger community discussing your category, you can join and post there, too. Feel free to post respectfully.
Monitor daily at best. Weekly at worst. Set alerts so you know when someone has written on your wall.
Facebook should only part of your online presence. Use it to capture fans and then drive them to deeper content on a blog, connect on Twitter, and promote video on YouTube. But, most importantly, they need to be moving toward business goals.
Use other online vehicles to recruit Facebook fans including links on your homepage, ads, promotions and other social media sites.
You are only a small reason your fans are on Facebook. Be respectful and don’t over-promote or you risk losing them.
Put fans first. Consider what is valuable to them and link to it or post about it.
Consider promoting others on your page who have done something significant in your area.
Listen, converse, energize, help, support, or embrace are six things you should ask if your post do.
Keep things as positive as possible.
Promote offline and integrate with other marketing materials. (Example: Put that unique URL on your ads.)
Respond to comments.
Thank people for becoming fans.
Ask people to use the “share” button if it’s a particularly important post.
Ask fans what they think about a subject or post, when appropriate.
Consider using apps to give your fans something interesting to do.
Promote real-world events. This connects online and offline.
Facebook isn’t just for kids anymore – consider that FB is getting more mature, less edgy. Don’t treat fans like kids.
Put a fan box on blog and site.
Take notes. Make an Excel spreadsheet with stats. (Don’t rely on Facebook to store your data.)
Occasionally use Fan Page as focus group and consider giving a prize for participation.
Track fans. See if you have people leaving or coming. Try to figure out why.
Frequency is key. You can’t ignore fans and expect them to stay interested.
Leave a little room for fun. Your fans will enjoy it if it doesn’t overwhelm the reason they fanned you in the first place.
Delegate a project ownership, if you don’t have time to post continuously.
Give the page a username for unique and memorable Facebook URL (facebook.com/“brandname”). Go to facebook.com/username – select your page from “My Pages” and then apply for username. MAKE SURE YOU’RE NOT SELECTING FOR YOUR PERSONAL PAGE. Then double check, because you can’t change it. Maybe even have someone watch you do it, really.
Don’t forget there may be a larger community discussing your category, you can join and post there, too. Feel free to post respectfully.
Monitor daily at best. Weekly at worst. Set alerts so you know when someone has written on your wall.
Facebook should only part of your online presence. Use it to capture fans and then drive them to deeper content on a blog, connect on Twitter, and promote video on YouTube. But, most importantly, they need to be moving toward business goals.
Use other online vehicles to recruit Facebook fans including links on your homepage, ads, promotions and other social media sites.
You are only a small reason your fans are on Facebook. Be respectful and don’t over-promote or you risk losing them.
Put fans first. Consider what is valuable to them and link to it or post about it.
Consider promoting others on your page who have done something significant in your area.
Listen, converse, energize, help, support, or embrace are six things you should ask if your post do.
Keep things as positive as possible.
Promote offline and integrate with other marketing materials. (Example: Put that unique URL on your ads.)
Respond to comments.
Thank people for becoming fans.
Ask people to use the “share” button if it’s a particularly important post.
Ask fans what they think about a subject or post, when appropriate.
Consider using apps to give your fans something interesting to do.
Promote real-world events. This connects online and offline.
Facebook isn’t just for kids anymore – consider that FB is getting more mature, less edgy. Don’t treat fans like kids.
Put a fan box on blog and site.
Take notes. Make an Excel spreadsheet with stats. (Don’t rely on Facebook to store your data.)
Occasionally use Fan Page as focus group and consider giving a prize for participation.
Track fans. See if you have people leaving or coming. Try to figure out why.
Frequency is key. You can’t ignore fans and expect them to stay interested.
Tuesday, March 8, 2011
Window Into Your Company
My grandmother and I used to tour the department store windows on Madison Avenue. We'd love to look at the elegant displays and the glamorous products they were selling. They had style. They also told you everything you needed to know about the company without having to say a word.
Your website is a window into your company. Just like the displays on Madison Avenue, before a client or customer reads a word, they tell that person who you are.
Whether it's as spare as Google's landing page, as busy as cnbc.com, the look tells the vistor whether you are easy to use (like Google) or full of information (like CNBC). It gives a personality and intangible qualities to your company. Look at Target.com, Macys.com and LizClaiborne.com. What do these sites tell you about their company and what they stand for? These companies have windows in New York and on the net. It's just how they use them that's different.
What this means to you is look at your site and think about the messages you're getting just through the design and headlines. Most people spend less than 10 seconds per site. So what's the takeaway in three blinks of the eye?
Whether it's as spare as Google's landing page, as busy as cnbc.com, the look tells the vistor whether you are easy to use (like Google) or full of information (like CNBC). It gives a personality and intangible qualities to your company. Look at Target.com, Macys.com and LizClaiborne.com. What do these sites tell you about their company and what they stand for? These companies have windows in New York and on the net. It's just how they use them that's different.
What this means to you is look at your site and think about the messages you're getting just through the design and headlines. Most people spend less than 10 seconds per site. So what's the takeaway in three blinks of the eye?
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